NIKE Lunar Glide +3

NIKE Lunar Glide +3

NIKE Running Campaign

Client: NIKE Australia/NZ
Agency: US Sydney / Razor Group / JOY
Role: Art Direction, Design, Flash (eye blaster), Rich media build

I designed the online campaign for the new Nike Lunar Glide running shoe. This included standard flash banners, rich media expandable banners, site skins, video page takeovers, and an anchored browser tab with video. The campaign was completed within 2 weeks and appeared live during the first 2 weeks of August 2011 on both Australia and NZ sites, and included Yahoo! Women’s Health and Men’s Health, IGN, Gamespot, and Lifehacker. I also created flash digipanels for Fitness First and JC Decaux displays. The designs all followed the Nike global creative and used global assets. Below shows more frames of the banners.

Skills Used

Photoshop: 90%
Flash: 100%
Video Optimization: 50%
womenshealth_frame1
womenshealth_frame3
menshealth1
menshealth
menshealth_expanded
menshealth_expanded1
lifehacker
gamespot
Pixels pushed.
Cups of coffee consumed.
Flash banners